Page speed is usually a consequence of the ISP(Internet Service Provider), and we never thought of this as an internal problem. Yes, download speed and Internet packages definitely play a part in how quickly your website loads. But there is a separate list of factors that determine how quickly your content appears in someone’s browser.
Back in 2010, Google determined page speed was such an important aspect to how people experience a website, they included it in their ranking factors. Nearly half of all consumers on the Internet expect a webpage to load in 2 seconds or less; while the experts at Google believe an optimized website worth their top ranking should load in under half a second.
That’s why we’ve chosen to look at page speed from the small business perspective, and give you the resources to examine where your website could stand some improvements.
Factors Determining Page Speed:
Generally, it may be impossible for the website owner to know what is preventing his pages from loading efficiently. Each of the following can contribute to overall page speed:
Web Host: Where you host your site pays massive dividends when it comes to clients experience. This issue occurs when you have a shared server, which means you’re sharing space and resources with countless other websites. If your site is slow, it’s because you’re in a queue with lots of other sites! The solution is that you use a personal server. Avoid these mistake by hosting your website with Gen X: Web Hosting!
Large Images: There is a big difference between the necessary resolution for print and screen based imagery. For most purposes 1000 pixels at 72 dpi should suite your needs; however, larger file sizes can also be compressed to strip unnecessary data.
External Media: Embedding YouTube videos and other content is a great idea but make sure it’s only as large as you need it to appear in terms of frame size.
Unoptimization for certain browsers/devices: Your website will behave differently on every web browser and device. While this isn’t a problem most of the time, if your website is working great on Google Chrome, but isn’t formatting correctly on Safari then your ranking will take a penalty.
Too many ads: Too many ads can make your speed drag so only use them if they’re worth the extra processing.
Your theme: If you’re operating on WordPress or another CMS, the theme you chose may have complex coding which adds to your load times.
Widgets: Widgets can be coded very densely requiring significant processing power.
Code: The true back-end to every website comes down to the coding. If your HTML or CSS is too heavy it will lower your page speed.
How To Know If Your Web Page Speed Is Slow:
There a several web tools that assist you in finding where the weak points in your website are occurring.
PageSpeed Insights from Google: PageSpeed Insights measures the performance of a page for mobile and desktop devices. It fetches the URL twice, once with a mobile user-agent, and once with a desktop user-agent. PageSpeed Insights checks to see if a page has applied common performance best practices and provides a score, which ranges from 0 to 100 points.
SEO Page Speed Optimization: In order to act in accordance with Google’s Best Practices for page speed, put the following into effect:
- Enable Compression
- Reduce Redirects
- Leverage Browser Caching
- Improve Server Response Time
- Use A Content Distribution Network
- Optimize Images
Enabling GZip Compression: Gzip is actually a fairly simple idea that is extremely powerful when put to good use. Gzip locates similar strings within a text file and replaces those strings temporarily to make the overall file size smaller.
It reduces the size of files sent from your server to increase the speed to which they are transferred to the browser.
- Reduce sizes of pages by up to 70%
- Increase page speed
- Cost-benefit ratio: high
- Access needed to the .htaccess files or server administration files.
The main reason it is important is because it reduces the time it takes for a website to transfer the page files and style sheets which ultimately reduces the load time of your website.
To know how to enable Gzip Compression, Click Here.