For getting more traffic to your website,then you need to pay attention to the WordPress SEO.
In this article, we will share the top WordPress SEO tips to improve your WordPress SEO and get more traffic.
What is SEO?
SEO stands for Search Engine Optimization. It is a strategy used by website owners to get more traffic by ranking higher in search engines.When people search the web for the topics you have alredy written about, your search-engine-optimized content will appear higher in the search results, and you’ll get more people clicking through to your website.
Importance of SEO
Google and other search engines use advanced algorithms to understand and rank pages appropriately in search results. But those algorithms aren’t perfect — they still need your help to understand what your content is about.
If your content isn’t optimized, then search engines won’t know how to rank it. When people search for the topics you write about, your website won’t appear in the search results, and you’ll miss out on all that traffic.
Basics of WordPress SEO:
1.Check Your Site’s Visibility Settings
WordPress comes with a built-in option to hide your website from search engines. The purpose of this option is to give you time to work on your website before it’s ready to go public.However, sometimes this option can get checked accidentally and it makes your website unavailable to search engines.
If your website is not appearing in search results, then the first thing you need to do is to make sure that this option is unchecked.
Simply log in to the admin area of your WordPress site and visit Settings » Reading page.
2.Use SEO Friendly URL Structures in WordPress
SEO friendly URLs contain words that clearly explain the content of the page, and they’re easy to read by both humans and search engines.
Some examples of SEO friendly URLs are:
Notice that these URLs are readable and a user can guess what they will see on the page just by looking at the URL text.
So what does a non-SEO friendly URL look like?
You need to visit the Settings » Permalinks page. Select the post name option and then click on the ‘Save Changes’ button to store your settings.
3.Choosing the Best WordPress SEO Plugin
When it comes to choosing the best WordPress SEO plugin, here are the two most popular solutions: Yoast SEO or All in One SEO Pack.Both of them have effective solutions.
4.Add XML Sitemaps in WordPress
An XML Sitemap is a specially formatted file that lists every single page on your website. This makes it easy for search engines to find all of your content.
While adding an XML sitemap does not boost your site’s search rankings, it does help search engines find the pages quickly and start ranking them.
If you’re using the Yoast SEO plugin, then it will automatically create an XML sitemap for you. To find your sitemap, just go to this URL (don’t forget to replace example.com with your own domain name):
5.Add Your Site to Google Search Console
Google Search Console also known as Webmaster Tools is a set of tools offered by Google to give website owners a look at how their content is seen by the search engine.
It provides reports and data to help you understand how your pages appear in search results. You also get to see the actual search terms people are using to find your website, how each page appears in the search results, and how often your pages are clicked.
Go to Google Webmaster tools website and sign in with a Google account. After signing in, add your website’s URL and hit the add new site button.
On the next screen, you will be asked to verify the ownership of the website you are adding. You can either upload an HTML file to your website’s root directory using FTP or click on Alternate method to obtain a meta tag which you can then add to your WordPress site.
To easily add the meta tag to your website you can install and activate our Insert Headers and Footers plugin. Copy the meta tag line provided by webmaster tools which will look something like
<meta name=”google-site-verification” content=”VerificationKeyCode” />
Now go to Settings » Insert Headers and Footers and paste the meta tag line into the header field. Save your changes and go back to Google Webmaster tools website and click on Verify site button.
Once you have verified your website, the next thing you would want to do is to add your XML sitemap.Click on the Crawl menu and then select Sitemaps.After that you need to click on the Add Sitemap button.Your main sitemap is sitemap_index.xml so go ahead and submit it.
Once you have successfully added your sitemap, it will appear as pending. It does take Google some time to crawl your website. After a few hours, you would be able to see some stats about your sitemap. It will show you the number of links it found in your sitemap, how many of them got indexed, a ratio of images and web pages, etc.
We recommend that you check your Search Console at least on a monthly basis for gathering insights and see your website’s SEO progress.