Mostly people visit a business’s website to get some form of value, whether that be product description, product pricing, news or events, or other general types of content. But nowadays mostly all websites feature the same generic value, then how does a business compete with its competitors to capture the attention of its target audience?
This is where a blog comes in, where a lot of influential people have blogs where they share their knowledge with online viewers. Blogging is integral to your online content marketing strategy. Reasons to have a blog for your business are given below :
Helps to Become a Respected Authority in the Industry
By creating a strong and long-standing relationship with your blog’s followers, you can connect with your customers directly. Ideally, your blog may turn out to be a go-to site for purchasing a particular product or researching more about your industry or service. Thus, blogging will help gain the customer’s trust and hence your business growth.
Increases your SEO:
Blogs increase your SEO. Fresh content is still a key to beating out your competitors in the search engine results page.
Use keywords in your articles. List out the keywords, topics, and categories you want your business to be found with. Use these words, and related expressions when writing your posts.
Keywords and topics on your website are a significant way in which Google (and other search engines) find your site for these searched words.To know how to increase SEO…Click Here
Position your brand as an industry leader:
Well written articles demonstrate your company as an industry leader. By posting topics which resonate with your market and show your knowledge, you are marketing your skills for your business, service or product too.
If you are a retailer, for example, write blog posts about your products. Your customers will get to know you as the knowledge source for the products they want.And hence you are building trust, too. The more you can show that you are well-versed in your field, the more likely your consumer will trust you to supply what they need.
Develop better customer relationships:
Blogs provide another source to connect with your customer. By connecting directly on your website, your clients are able to get to know your business or product from the comfort of your online home base.
Use this. Again, build trust by being a source of information. Consumers like to be informed, and appreciate that you are the one teaching them.
Unlike many social sites, a blog is generally searchable on your site for some time. Your website comments last longer than on a Twitter response or Facebook post. Other customers will see your interactions too.
Increase traffic to your website:
Your blog gives you the opportunity to create relevant content for your customers. Use this as a marketing tactic to drive traffic back to your website.
Additionally, post inbound links directly in your blog articles, to drive traffic to specific landing pages of your website.
Conduct Tests and Get Feedback
Since blog is an informal medium, it enables people to freely express their ideas and opinion. However, it can be an ideal medium for the company to conduct market trials and check the pulse of the market to get a better idea of customer’s tastes and preferences.
Having a blog for your business is the best way to create a foundation for your marketing, your public relations, and your brand. Have you created a blog for your business? Let us know how it benefits your company in the comments!