Assuring relevancy to the content and goal of your website is the first step in making a smart decision. User comprehension and engagement are increased when your domains name is consistent with your brand and makes it obvious what your website is about.

Give your domain name’s brand-ability more weight than relevancy. Select a name that is short, straightforward, and simple to recall.

Numbers and hyphens should not be used as they can cause misunderstanding, especially when communicated orally.

It’s important to think about who your target market is and how your domain name will appeal to and impact them. Adding pertinent keywords to your domains will help it rank higher in search results and boost search engine optimization (SEO).